I found an interesting story. Anand Venkatrao started a denim company, in Austin Texas, to fit mens cell phones in a functional pocket on the side of the pant. I/O Denim is starting. The pocket is deep, and will fit about a 4.5 screen. I think it is a very weird idea.
http://www.usatoday.com/story/tech/2014/09/27/iphone-pants-pockets/16227889/
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